15 Instagram Comment-to-DM Ideas (With Copy-Paste Templates)

You've seen it everywhere: "Comment LINK and I'll DM it to you."

It works because it's easy for your followers, and it pulls interested people straight into your DMs — where you can actually talk and sell.

But the real magic is in the words you use. The right keyword and the right DM can double your replies. The wrong ones get ignored.

Below are 15 ready-to-use comment-to-DM ideas, grouped by what you want to do. Each one has three parts: the caption line to post, the keyword to set, and the DM to send. Copy it, change a few words, and you're done.

New to this? First read our simple setup guide: How to auto-reply to Instagram comments with a DM. It takes a few minutes, and it's free.

Quick reminder: how comment-to-DM works

Someone comments your keyword on a post → they instantly get a DM from you. One comment, one automatic message. That's the whole idea.

Now, the ideas. 👇

Share a free guide or download

1. The free checklist

• Caption: "Want my free [topic] checklist? Comment CHECKLIST and I'll send it over 👇"
• Keyword: CHECKLIST
• DM: "Here you go! 🎉 Your free checklist 👉 [your link]. Save it and tell me what you think!"

2. The free guide

• Caption: "I made a free guide on [topic]. Comment GUIDE to get it in your DMs."
• Keyword: GUIDE
• DM: "Thanks for asking! 📘 Here's your free guide 👉 [your link]. Enjoy!"

3. The template

• Caption: "Comment TEMPLATE and I'll DM you the exact template I use."
• Keyword: TEMPLATE
• DM: "Sent! ✨ Here's the template 👉 [your link]. Hope it saves you time."

Sell a product

4. Price or details

• Caption: "Comment PRICE for the full details 💸"
• Keyword: PRICE
• DM: "Hey! 👋 Here are the details and prices 👉 [your link]. Any questions, just reply here!"

5. Where to buy

• Caption: "Loved this? Comment SHOP and I'll DM you the link to buy."
• Keyword: SHOP
• DM: "Yay! 🛍️ Here's the link to grab it 👉 [your link]. Let me know if you need a size or colour!"

6. Back in stock

• Caption: "Back in stock! Comment ME and I'll send the link before it sells out."
• Keyword: ME
• DM: "Quick! 🔥 Here's the link while it's still in stock 👉 [your link]."

Restaurants and food

7. The menu

• Caption: "Comment MENU and we'll DM you today's full menu 🍽️"
• Keyword: MENU
• DM: "Here's our menu! 😋 👉 [your link]. Order now and we'll get it ready."

8. Book a table

• Caption: "Comment TABLE to book your spot this weekend."
• Keyword: TABLE
• DM: "Can't wait to host you! 🙌 Book here 👉 [your link]."

Coaches and course creators

9. Join the waitlist

• Caption: "Doors open soon. Comment WAITLIST to be the first to know."
• Keyword: WAITLIST
• DM: "You're in! 🎉 I'll message you the moment we open. Here's a sneak peek 👉 [your link]."

10. Free training

• Caption: "Free [topic] training this week. Comment TRAIN to save your seat."
• Keyword: TRAIN
• DM: "Seat saved! 🪑 Here's your link 👉 [your link]. See you there!"

11. Book a call

• Caption: "Want help with [problem]? Comment CALL and I'll DM you my calendar."
• Keyword: CALL
• DM: "Let's chat! 📅 Pick a time that works 👉 [your link]."

Services (salon, fitness, clinic…)

12. Book an appointment

• Caption: "Comment BOOK to grab an appointment this week."
• Keyword: BOOK
• DM: "Great! 💆 Book your slot here 👉 [your link]."

13. This week's offer

• Caption: "This week only. Comment OFFER for the deal 👇"
• Keyword: OFFER
• DM: "Here's your offer! 🎁 👉 [your link]. It ends soon, so don't wait!"

Giveaways and events

14. Giveaway entry

• Caption: "Giveaway time! Comment IN to enter and get the details in your DMs."
• Keyword: IN
• DM: "You're entered! 🤞 Here are the full details 👉 [your link]. Good luck!"

15. Event ticket

• Caption: "Comment TICKET and I'll DM you the link to join."
• Keyword: TICKET
• DM: "See you there! 🎟️ Grab your ticket 👉 [your link]."

How to pick a keyword that works

• Use a real, uncommon word. "PRICE" or "GUIDE" is great. Avoid "yes" or "ok" — they get triggered by accident.
• One keyword per post. Don't make people guess between five words.
• Say it in your caption and your video. People only comment the word if you tell them to.

How to write a DM people love

• Start warm. A quick "Hey!" or "Yay!" feels human, not robotic.
• One clear link or button. Make the next step obvious.
• Keep it short. Two lines is plenty.
• Invite a reply. End with "Any questions? Just reply here!" to start a real chat.

Ready to put these to work?

Pick one idea above, set your keyword, and let it run. You'll turn quiet comments into real conversations — automatically.

Set up your first comment-to-DM free with CheckYourDM, and never miss a "link?" comment again.